Non-Invasive Body Contouring Procedures Rising in Popularity
According to data compiled by the American Society for Aesthetic Surgery approximately 23% of Americans would choose to have some type of plastic surgery if both the expense and the time involved could be minimized. Consequently, non-invasive "body-contouring" procedures are rising in popularity.
For instance, the Velashape technique uses radio frequencies, massage, and infrared light to reportedly reduce the size of fat cells in unsightly deposits of cellulite. The procedure is completely painless, and patients are in and out in a day. Six sessions cost approximately $1500.
Ultrasound facelift procedures are also in high demand. Reaching into the deepest layers of the skin, the "Ultherapy" machine used heats up the tissues and causes them to tighten, with the level of improvement increasing over the next two to three months as more collagen is formed. An ultrasound treatment costs around $2,000, compared to $20,000 for a traditional surgical facelift.
The Food and Drug Administration has cleared both machines for cosmetic use, and the techniques have actually been available for several years. Their new popularity stems from the increased popularity of cosmetic work, tied to tight economic times. Many older workers are feeling the need to compete with their younger counterparts on all levels, including appearance, but cost and lost time are both significant points to consider.
Botox remains the most popular cosmetic injectable, followed by collagen. Both are used to smooth lines or to "plump" parts of the body. In 2011 approximately 5.7 million Botox injections were administered, that's an increase of 5% from 2010.
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